YUMI Apparel

Yumi Apparel is an expression of exemplary Indian artisanal design. Each product is hand crafted using only natural fibres.

Traditional hand weaving, block printing and embroidery techniques are used to create Yumi clothing. The label sustains the Indian artisan’s hand skills.

It revives and supports the hand weaving practice amongst village women weavers through it’s design led interventions.

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  • WOMEN INCLUSION

    It revives and supports the hand weaving practice amongst village women weavers through it’s design led interventions.

  • HAND MADE

    Traditional hand weaving, block printing and embroidery techniques are used to create Yumi clothing. The label sustains the Indian artisan’s hand skills.

  • ARTISNAL

    Yumi Apparel is an expression of exemplary Indian artisanal design. Each product is hand crafted using only natural fibres.

Natasha and Shilpa are the owner of Yumi

yumi patrons

NATASHA CHAUDHRI & SHILPA GUPTA


Yumi is a fair commerce label, that is rooted to promote ethical artisanal and farm products.It is inspired from a Japanese word that means abundant beauty. Yumi seeks to represent, revive, and help sustain the highly skilled Indian artisans for their textile and craft through intense design and market-led interventions. Yumi has collaborated with farmers and village women entrepreneurs to create a selection of food and beauty products that are natural, pure and conscious .

Shilpa and Natasha have owned and led their restaurants in New Delhi,Goa and Mumbai in the past . They export apparel and home products through their Design company Earth Art. Natasha is the Vice President of the Kalamkari Centre Society, Jammu which was set up by her parents. The Kalamkari Centre Society is dedicated to women, children, and artisanal inclusion and benefit.